The Influential Nonprofit Episode 59: Jess Campbell: How To Tell Killer Stories To Connect With Donors
Jess is with Out In The Boons, a small shop fundraising house. She teaches nonprofits how to raise more money through writing killer stories.
Stories will outlast “billboard style” advertisements. That’s why when advertising for your nonprofit, you must use stories.
The most vulnerable person is often the most powerful. Tell your story in an authentic and open way.
Tell stories about transformation - stories of how your nonprofit has changed someone’s life for the better. Another kind of story you can tell is your origin story.
If you’re not confident in your skill as a storyteller, the best way to improve is just to keep trying, keep getting feedback, and keep honing your skill through feedback and experience.
“People retain information more when it’s told through a story. That’s why storytelling has been around from the beginning of time.”
“Studies and data actually show that stories of hope and inspiration are way more effective from a marketing standpoint than the stories of despair. ”
“Nonprofits need some mental work on showing up and taking up space and holding the mic. People give money to people. Your connection is with the people, more so than the work that you do.”
Reach out to Jess Campbell at:
Website: https://www.outintheboons.me/
LinkedIn: https://www.linkedin.com/in/jess-campbell-outintheboons/