The Influential Nonprofit Episode 60: Maryanne Dersch: Hourglass System For Busting Through The Marketing Clutter
Don’t deliver content in silos. You don't have to pump out a lot of content to get people’s attention. Consistency is key.
The top of the hourglass is one awesome story that you will tell per week. One story with one call to action. Tell this story on a video instead of writing it down.
Upload the video of you telling the story on YouTube, now you have video content. Take the audio from that, have it transcribed and now you have an article. Make a graphic out of the content. Put all this on your web page.
It’s important that content posted on your social media would encourage people to go to your web page. You can do this by teasing some of the story and giving them the option to go to your page to read more.
“I hear people say this all the time, ‘I want people to know this about my nonprofit’ - that’s what you want them to know, that’s not really what they want to know. Sometimes this need to over communicate comes from fear and scarcity… what happens is that we’re overpromoting and not connecting enough.”
“You’re going to tell one awesome story a week — with one call to action… If you give people too much choice, they just won’t pick. ”
“Your job is to get people off of social media and on to your email list.”
BE MORE CONFIDENT, CREDIBLE & CONVINCING TO YOUR BOARD & SUPPORTERS WITHOUT FEELING REJECTED, INEFFECTIVE, OR PUSHY.
Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.