The Influential Nonprofit Episode 99: Kelly Garrity: Getting Corporate Sponsorships
Kelly Garrity is the owner of the company, the Savvy Generalist and she talks about three things: demystifying corporate relationships, outside-the-box program development, and teaching team members to manage to achieve their goals and organization goals.
Look for your people, think of what kind of place the kind of people you want to be around gather in. Don’t pitch, don’t sell, don’t convince. Instead, showcase yourself.
Give people enough information that they could discern quickly if they want to have a conversation with you.
The two highest needs are personal growth and contribution. Providing people an opportunity to fulfill these needs is a good way to attract them and keep them within your circle
Your chamber of commerce is one of the best places to network, bar none, because you're going to meet all of the local contacts that you need. Another one is your Community Foundation, they do grants and a lot of them have hundreds of millions of dollars.
The best way to keep people in your organization is to follow up with them by doing simple things that build connection and relationship. An actionable example of this would be to send out a message without any asks. Just let them know you’re thinking about them and that you’re glad they’re a part of your circle.
I didn't do networking within our field I looked at where are the people I need to meet going to be? Where are their conferences? And went to those? Because those are the ways that you will meet people you need to.
You're building a relationship with the people in the organization, you're bringing them into your fold, and they will then go out and get the dollars for you or the program alignment for you.
If you're not listening 70% of the time, then that's where you start. Listen more than you speak.
Reach out to Kelly Garrity at:
Email: kelly@thesavvygeneralist.com
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