The Influential Nonprofit: Episode 134: Maryanne Dersch: Money Mindset And Fundraising

Addressing your inner beliefs and feelings about money is essential to your success in fundraising because our subconscious minds can influence our financial decisions and behaviors. 

Look at the story that your mind has made up about money. Separate the guilt and the shame and keep your feelings neutral. You are not judging, you are observing and analyzing. Hear out the story and then rewrite it. Self-awareness gives you the power of choice. 

The nonprofit sector has a tendency to operate in a scarcity mindset, prioritizing short-term survival over long-term growth and impact. We must altogether shift from a scarcity to an abundance mindset and release what doesn’t serve us so that we can make room for aligned individuals and resources. 

The Big Lie that we’ve been told is that there’s only so much money for nonprofits that you’ve got to take your slice of the pie. However, if you look at the data, you’ll know that that is false. 

  • Money mindset is your unique and individual set of core beliefs about money, and how money works in the world. It is your basic attitude towards money.

  • Our subconscious is a very, very powerful tool and can make us make decisions. We're on autopilot unless we develop some self-awareness and some consciousness around why we do what we do.

  • Money is not a stagnant pond, there is an ebb and flow to it. When I have the courage to invest in my business and flow money out, that means I’m allowing for money to come in.


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Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. 

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Maryanne Dersch