The Influential Nonprofit Episode 107: Brynne Krispin: The Hidden Power of Empathy in Marketing
Brynne Krispin: The Hidden Power of Empathy in Marketing
In her10 years as a Social Media Strategist, Brynne has been working with NGOs, thought leaders, and policymakers in DC.
She specializes in getting people to care about complex issues that might otherwise get ignored.
Seeing the positive change digital communities can create, Brynne is passionate about using social media for good.
After nearly a decade in DC working on campaigns at every level – from grassroots to global – she’s had a front-row seat to test and develop proven digital strategies that motivate audiences to take action.
Brynne’s expertise in empathy-based marketing helps brands cut through the noise and connect with their audiences on a deeper level.
Marketing campaigns that have organizations treat their audience as the human beings that they are will win all the time, they are the ones that tend to have top-performing campaigns.
Social media platforms are social environments that were created with dialogue, community, and relationship-building in mind. When you use social media as a communal environment, that’s when you’ll start to see your community thrive.
Authenticity and transparency are the two things that people are hungry for. The more authentic and transparent you can be, the more encouraged people will be to trust you and connect with you.
Build a relationship with your audience the same way that you build a relationship with people in real life. Reveal things about you gradually, don’t overwhelm them with information. Present one person, one idea, one concept, and make them feel like they are able to participate in solving the problem.
If we were to maintain this priority of creating communities that were making a positive impact on the world, we had to come at it with this approach of empathy first and humans first.
Showing the humans behind your organization can be really impactful. Showing videos that kind of pull back the curtain and just feature some of the real authentic stories can create that relationship with your audience.
You don't have to present the problem in its entirety all at once. That actually creates a lot of confusion for people and they get overwhelmed. If you present one person, one idea, one concept for them, and do it in such a way where they can see themselves as someone who can actively participate in the problem-solving of whatever you're trying to do, then they're going to act and they're going to be emotionally connected to the cause.
Reach out to Brynne Krispin at:
Website: https://causefokus.com/
Twitter: https://twitter.com/brynnekrispin
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