The Influential Nonprofit: Episode 118: Richie Kendall: Marketing In The Digital Age
Richie Kendall is a visionary business leader and storyteller. He envisions a world powered by generosity, collaboration, and compassion where workplace giving, cause marketing, influencer impact, and next-generation philanthropy collide.
His company Goodworld provides award-winning nonprofit and CSR software to power the social purpose sector. His combined experience in technology, film, social impact, and design has put him at the center of collaborations with leading global brands and impact movements.
Here are the two main trends: companies today want to humanize their brands in order to appeal to the younger generations while individuals are starting to become like brands, building communities and creating revenue as influencers.
In a world that values making a profit, being classified as an organization that’s not making a profit messes up with our collective self-esteem. Nonprofit organizations are stable and worthwhile, but the label has an effect on people’s mindsets.
Nonprofits must adapt to the digital age by involving younger people in their work, whether through volunteering, spreading the message, or changing cultural attitudes. Nonprofits that fail to do so risk becoming irrelevant, while those that embrace this change will be better positioned for long-term success.
Collaboration between for-profits and nonprofits is powerful, with each side offering unique value to the other. There is also a lot that either party can learn from the other.
You have human beings in a way becoming more like brands. The influencer economy, groups of people, organizations working together, create a symbolic form to attract their people to build a community, to create revenue, and build things.
There's no reason why nonprofits can't be tight-run ships that are all about creating returns on impact, rather than returns on investment.
The more organizations can comport to the demands of younger generations, I think the better world we're going to have.”
Reach out to Richie Kendall at:
Website: https://goodworldnow.com/
Facebook: https://www.facebook.com/goodworld.me/
Instagram: https://www.instagram.com/goodworld/
Twitter: https://twitter.com/goodworld
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