The Influential Nonprofit Episode 82: Maryanne Dersch: How I Got Forgotten And Why Institutional Knowledge Is So Important

Organizations start off small and grow bigger over time. However, you can never be too big to notice who your people are.

You must make sure not to leave long-time supporters forgotten. 

Be curious about who is in your community and train your staff to be curious as well.

Create a system that documents people’s stories and shares those stories with other people in the community. 

People stay involved in an organization because of their relationships with people and that’s why institutional knowledge is important. So much relational history and context are lost in the transition of employees. 

Understand your history and the story of your organization. Remember your roots and keep it in mind as you grow. At the same time, you’ve got to let the organization move, change, and stabilize. The goal must be to be part of the mainstream. 

  • Be curious about the people who are around. Tap into who they are. Document their stories. Make sure other people know it.

  • People stay involved in an organization most of the time because of their relationship with the people inside the organization.

  • People don't give because they're not asked. We're so afraid to ask and yet, that's why people give.


BE MORE CONFIDENT, CREDIBLE & CONVINCING TO YOUR BOARD & SUPPORTERS WITHOUT FEELING REJECTED, INEFFECTIVE, OR PUSHY.

Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.

GET YOUR FREE STARTER KIT TODAY AT  WWW.THEINFLUENTIALNONPROFIT.COM

Connect with Maryann Dersch: maryanne@courageouscommunication.com 

Maryanne Dersch