The Influential Nonprofit Episode 64: Jenny Beatrice: How To Communicate With Courage And Authenticity
Jenny is a veteran in nonprofit communications and she’s been with the Sisters of St. Joseph of Carondelet for 16 years, from doing PR Campaigns, Big Picture strategies, to making Facebook memes.
She also shares her expertise through consulting projects and speaking engagements and she is a long time member in the Communicators For Women Religious and a local group in St. Louis, the Nonprofit Marketers Network.
Currently her team is striving to be more courageous and authentic in sharing the Sisters’ message of unifying love which is much needed in today’s divisive world.
We can connect to like-minded people by being authentic. We tend to shy away from authenticity because it’s not for everyone. However, your authentic story will attract the right people to your organization.
Recognize that people can solve their own problems, give them the opportunity to do so. Sit in the discomfort of not being “helpful” to others because the end result will be that they will feel empowered.
People come for the cause and stay for the community. The courage to communicate your true authentic values will shift your community. Some will fall away, but some will feel an even stronger bond with the organization.
Being bold about who you are requires that you know who you are. Take time to reflect and look within. Are your own personal values aligned with the organization’s? Your personal fears and beliefs can impact the work that you do.
“We want to be authentic, bring their personality and their spirit and their message to our communications and connect with people on the values.”
“To be authentic - it’s not for everybody. You might disappoint people. But your boundaries are really saying what you’re willing to say yes and no to.”
“If you’re going to be authentic and be bold, fearless, and fun about who you are, you have to know who you are.”
Reach out to Jenny Beatrice at:
LinkedIn: https://www.linkedin.com/in/jennybeatrice/
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