The Influential Nonprofit Episode 49: Kiersten Hill: Why It Is Important To Invest In Marketing
Kiersten Hill is the Director of Nonprofit Solutions in Firespring. She is a Nebraska-native born and raised in North Platte. She graduated from the University of Nebraska–Lincoln. With almost two decades in nonprofit management and fundraising, she has raised over $20 million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and boards of directors.
A rising tide floats all boats and there’s enough pie for everybody. Stop seeing nonprofit work as a competition - everyone wants to make the world a better place so everyone has to work together to win together.
Nonprofits tend to look at a lot of capacity-building tools, marketing tools, and even some fundraising tools on a cost basis as opposed to an investment basis.
Limit and specialize your audience and communicate to that specific audience. Tailor your message to be useful and attractive to that audience you have decided to communicate to.
Viral fundraising efforts don’t just happen, you have to invest in good marketing on a consistent basis and really focus on honing your mission, honing your messaging, and really targeting your audience. That takes consistency, dedication, and knowledge.
“When we all work together, we all succeed… There’s enough for everyone, you put out in the universe who you are and what you do and how you do it better and differently than anyone else and the right people will find the right people. It all works out.”
“I would challenge, especially small and mid-sized nonprofits, to really start thinking of capacity building and what your return on investment is as opposed to just what the receipt says…”
“The hero of a nonprofit story is either the people that you help or it’s the donors who make those things possible.”
Reach out to Kiersten Hill at:
Website: https://firespring.com/
LinkedIn: https://www.linkedin.com/in/hillkiersten/