The Influential Nonprofit Episode 71: Joey Goone: Using Video and Events To Attract and Retain Donors
Joey Goone is the president of The Utopia Experience. Utopia is an experienced creation company, namely producing Events and Video stories for nonprofit organizations. They've helped 200 nonprofits raise more than $30 million since the onset of the pandemic. Joey's mantra and Utopia sole purpose is to serve those that serve the world.
There are three forms of capital that are the reasons why anyone anywhere decides to go to an event any time. These three are: intellectual capital, social capital, communal capital - which is the most important one.
When you host events, make sure to answer the question of, ‘how can we create that community-like experience where people walk away with this higher transcendent purpose, and this deeper emotional connection than they've ever had in the past?’
You can tell better stories by starting with your why and defining your authentic identity and being your genuine self. Don’t compare yourself with other people or else comparison will rob you of happiness. Be happy being you.
If you want to scale your business, you have to realize that your enemy is your ego. It’s not about being egocentric, it’s about being ecocentric - being about people around you.
Communal capital - is the most important one. People want to find other people that are trying to solve similar challenges that have similar aspirations and that they can bond with those people in an effort to have a higher transcendent purpose in life.”
Follow your different. Don't be afraid to be a little weird.
You have to use a forward-looking lens to discover insights and reveal how the future is actually going to be different from the past. And if you don't do that, then unfortunately, you become Blockbuster.
Reach out to Joey Goone at:
Website: https://www.utopiaexperience.com/
Email: info@utopiaexperience.com
LinkedIn: https://www.linkedin.com/in/joey-goone-58225758/
Facebook: https://www.facebook.com/joey.goone/
Instagram: https://www.instagram.com/joeygoone/
BE MORE CONFIDENT, CREDIBLE & CONVINCING TO YOUR BOARD & SUPPORTERS WITHOUT FEELING REJECTED, INEFFECTIVE, OR PUSHY.
Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.