The Influential Nonprofit Episode 69: Angie Winschel: Taking Time To Develop Your Strategy
Angie Winchell is a strategic and proven communication professional. With more than 30 years of experience helping companies and organizations find clarity. She provides strategy, marketing, and communications and fractional CMO services to a variety of clients.
Don’t put yourself last, don’t do something if you’re not the right person for the job. Say no so that you can say yes to things that are more aligned to what you're best at.
Your brand starts before your logo, it is the big idea of what you want people to remember about your organization.
Make your calendar work for you. Block out your schedule for you to have a meeting with yourself to think about and develop your marketing strategy.
Make time for the significant, open your eyes for opportunities to make some lasting change. Don’t be swayed by the currents of your day to day busyness.
“Your brand starts before your logo. It should be really simple. It doesn’t have to be super involved, or that measurable.”
“One of the big things that people can do is just start asking - what's the best thing about us? And then just listen, and you'll, you'll start to hear some trends. And then you can build from that.”
“You cannot just sit down and do strategy, you have to have time for it to develop.”
“The community knows what it needs, let's let them speak to that. And then let's take that information and match it up with people who also believe that who want to support it, instead of starting with, you know, here's money to make that go make this happen.”
Reach out to Angie Winschel at:
Twitter: https://twitter.com/angwins
Website: https://www.brandalmanac.com/
LinkedIn: https://www.linkedin.com/in/angie-winschel-a32824a/
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